Bella Scott

My name is Bella and I'm a human-centered researcher dedicated to bridging the knowledge gap between end-users and stakeholders in order to craft a more accessible, equitable and enjoyable world.

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As we enter an era wherein transparency, integrity and community building are increasingly valued qualities, consumers are looking to fall in love with brands that have the public’s interest at heart and the end-user's needs in mind. The global marketplace is begging for some much needed changes, whether that be creating more accessible interfaces or developing meaningful products that have a positive impact on our health and wellness.

 

Utilizing an approach that synthesizes qualitative and quantitative methodologies to perform psychological and market research, my work aims to deliver better products and services by using data-driven techniques to develop a thorough understanding of consumers' or end-users' experiences in order to discover and apply actionable insights.